Matt MacDonald

META x RAY-BAN | “Vanilla”

To launch Ray-Ban Stories smart glasses, we created a first-of-its-kind music video in partnership with the African Giant, Burna Boy. Shot with the glasses from multiple points of view, the video lets us experience a summer day from the POV of Burna Boy and other creators from around the world. In just the first week, the video reached over 10 million views.

TEAM
ECDs: David Cucinello, David Povill
CDs: Jackson Harper, Taylor Marsh
AD: Sabrina Ghantous, CW: Georgia Murphy

Every scene in “Vanilla” was posted as an individual Reel in different creators’ channels — then ultimately put together on Instagram Stories to be watched in its entirety.