Matt MacDonald

To show how AT&T has evolved from wireless company to entertainment giant, we created this campaign exclusively for movie theaters nationwide. Each film advertises the breadth of content you’ll get from AT&T through a series of jarring, unexpected and sometimes shocking genre twists.

TEAM
David Cuccinello, David Povill
Kevin Mulroy, Dan Kenneally

In 2018, we worked with director Errol Morris and the families of two distracted driving victims to recreate what they would look and sound like today. By letting these victims talk about the futures they lost, we hoped more people would put down their phones in the present.

In addition to the PSAs, we made two documentary shorts about the families these victims left behind. One of these, “Forrest’s Story.” screened at 2019 Tribeca Film Festival, winning the Tribeca X Award jury prize for best short.

TEAM
Kevin Mulroy, Bianca Guimaraes

Settling for “just okay” can be bad news. That’s the insight behind this campaign for AT&T being named the overall nation’s best wireless network. As Fast Company described it, “(This campaign) is the perfect example of delivering classic, funny TV commercials that won’t make people hate your brand…”

TEAM
David Cuccinello, David Povill
Mike Costello, Katie Brinkworth
Ben Salas, Steve Nass

Eighty percent of school shooters tell others about their plans ahead of time. And yet, most people ignore those statements, thinking that they're "just joking." BBDO's latest for Sandy Hook Promise tackles that issue head on, urging everyone to take every threat of violence seriously.

CDs: Lance Vining, Gary du Toit

AT&T’s “It Can Wait” campaign convinced millions not to text and drive. But as smartphones evolved, so did our behavior. We were asked to evolve the campaign to address the seemingly more innocent, but no less deadly ways we can be distracted behind the wheel.

In “Close to Home” we’re introduced to six lives forever changed by one momentary distraction. And in “The Unseen,” one man learns that he’s never alone on the road.

TEAM:
Close to Home
Erik Fahrenkopf, LP Tremblay
Kevin Mulroy, Grant Mason
The Unseen
Rick Williams, Marcel Yunes

Privacy is one of the hottest topics in the tech industry. And it’s one of the core benefits of using WhatsApp over other less-secure messaging platforms. So to get more people thinking about the importance of privacy, we invented a new form of outdoor media that gave homeowners much-needed privacy in exchange for helping us spread our message.

CDs: Matthew Low, Kristin Clark

In 2024, GE split into three companies—GE Healthcare, GE Vernova, and GE Aerospace. To mark the occasion, we were asked to come up with one “final” GE commercial celebrating the energy of GE employees past, present, and future. Which we did with a little help from the first law of thermodynamics.

CDs: Kara Goodrich, Cesar Finamori

When you deliver millions and millions of packages every year, you’re bound to have a crazy story or three. We partnered with Buck to bring some of those crazier stories to life.

ECDs: Marcelo Nogueira, Humberto Fernandez

CDs: Scott Mahoney, Dan Oliva, Chris Hanrahan

When we won The Home Depot business in 2021, we were told three things: don't change the tagline, don't change the voice over, and don't change the music. With those ground rules in place, we set out to change just about everything else—including these films that set out to capture what made The Home Depot one of America's most beloved brands.

CDs: Matt Vescovo, Scott Kaplan (5:45)

CDs: Eric Goldstein, Fred Kovey (Santa's Home Depot)

Every day, millions of people listen to Spotify's "Feel Good" playlists to get a quick shot of joy. We thought that was an incredibly unique place to offer listeners a lifetime of joy by encouraging them to adopt a rescue dog. So in partnership with Spotify, we created cover art featuring real rescue dogs in the listener's area, and paired that with audio ads encouraging listeners to check them out.

ECDs: Peter Kain, Humberto Fernandez

CDs: Bart Mol, Jim Connolly

Charlie Day wants all the football. And all the football he shall have.

TEAM:
Doug Fallon, Steve Fogel
TV
Kevin Mulroy, Dan Kenneally
OLV
Allison Baker, Chris Cannon

When Taylor Swift partnered with DIRECTV to launch an exclusive streaming channel for her legions of rabid fans, our team was tapped to develop the look and feel — not to mention a bunch of viral videos featuring Andy Samberg and her cats.

TEAM
Taylor Swift, Now
Doug Fallon, Steve Fogel
Jess Coulter, Eli Terry
Dressing Room
Ali Farrish, Thomas Hinkamp
Dmitri Kalagos, Uli Luetzenkirchen, Frank Dattalo
Caticorn
Doug Fallon, Steve Fogel
Farley Katz, Mike Lomanto

Continuing the brand’s long series of relentless, vicious attacks on the cable industry.

TEAM
Headbang, Soda, Wet Bags
Doug Fallon, Steve Fogel
Kevin Mulroy, Dan Kenneally
Locker Room, Iceberg
David Povill, David Cuccinello
Will Lindberg, Mike Costello, Katie Brinkworth

Before he was in Black Panther and got too expensive, we built an entire campaign for DIRECTV NOW around Michael B. Jordan’s middle initial.

TEAM
Doug Fallon, Steve Fogel
Matt Tarulli, Mike Rovner

Thirty years of pop culture streaming to your phone. And this spot.

TEAM
Steve Fogel, Doug Fallon
Rob Munk, Mark Voehringer

Bring your friends to the movies for free with AT&T. What kind of friends you ask? These kinds.

TEAM:
Kevin Mulroy, Bianca Guimaraes

The Samsung Galaxy S9 was one of the first phones with a stellar low-light camera. So to launch that device for AT&T, we put its camera to the ultimate test.

ECDs: David Cuccinello, David Povill

CDs: Bart Mol, Pol Henderson

One day, AT&T 5G technology will make driverless cars a reality. But until then…

TEAM
Susan Young, Daniela Vojta
Robert Wakeland, Stephen Winston

AT&T Believes is a grassroots movement of local employees putting their time and energy into changing the neighborhoods they live in. What started on the South and West sides of Chicago is now happening nationwide. We made these films to celebrate the people, the hope, and the real difference they’re making.

TEAM
Vince Cook
We the Believers, Believe Chicago & Dallas
Dane Canada, Brynna Alward
Angela Williams, Allie Salzman
Roll Up Your Sleeves
Dan McCormack, Jon Leachman

First responder units in the United States can’t effectively communicate in emergencies because they’re forced to use different radio frequencies. And when the situation is desperate, a lack of communication can be deadly.

That nightmare scenario is brought to life in this short film making the case for FirstNet — a new dedicated network for first responders.

TEAM
Simon Foster, John LaMacchia
Alison Baker, Chris Cannon

I was asked to write something to remind people in Washington that AT&T invested more in America than any public company. Couldn’t help also including some thoughts on what actually made America great.

TEAM
Stephen McMennamy, Taylor Crawford

I hosted a thing at Advertising Week a few years back called “My Best Worst Idea” where creatives got on stage and unloaded their most awful story of a good idea gone wrong. (We all have them.)

Some folks couldn’t make it to the event, so we got them on the phone, recorded their story, and made these little cartoons that played during the show. The Kathy Hepinstall / Dan Wieden story is maybe the best / worst thing I’ve ever heard in my life.

TEAM
Carl Mallia, Jordan Young