When high-flying CEOs refused to give up their private jets after the economic meltdown, we went after their business with this campaign teaching them the joys of flying commercial. Much of this work was created within hours of breaking news, and leaked to JetBlue's millions of followers on Twitter. When Obama slammed CEOs for their use of private jets in his State of the Union, we responded with newspaper and radio ads within 24 hours.
The culmination of the campaign was the CEO's Guide to Jetting, three short films directed by Bob Odenkirk. Within days of their release, the series was covered by every major news outlet in the country—including, incredibly, the front page of the New York Times.