In 2008, Macy's launched "Believe"—a campaign that collected letters to Santa Claus at special mailboxes installed in every store nationwide. For the first million letters collected, Macy's donated one dollar to the Make-A-Wish Foundation. In the four years the campaign has run since, we've collected well over 5 million letters—and more importantly, donated as many dollars to a very worthy cause. 

"Believe" Photo Gallery